THIS IS AN OLDER POST from May 17th, 2013. Silver Sevens Hotel & Casino is now open for business.
Terrible’s Casino to become Silver Sevens Hotel & Casino
By HOWARD STUTZ
LAS VEGAS REVIEW-JOURNAL
Posted May 17, 2013 – 10:51am
The cowboy is headed for boot hill.
Affinity Gaming will begin the process next week [May 19, 2013] of renovating the company’s off-Strip Terrible’s Casino at the corner of Paradise and East Flamingo roads to a new name — Silver Sevens Hotel & Casino.
The Terrible’s marquee and signage — including the large Terrible’s cowboy logo — will be removed by the end of the week. The new name and signage should be installed by late June in time for July 7 unveiling.
7-7, get it?
General Manager David Nolan and the new name reflects Nevada (silver) and gambling (lucky No. 7).
“We wanted something that brings back the classic vintage Las Vegas experience,” Nolan said. “The process started a few months ago and we had a lot of ideas. Silver Sevens reflects our goal.”
Nolan oversaw a $7 million renovation of the property’s 60,000 square-foot casino and 327 rooms that was completed in December. He said the changes, including a reconfiguration or the gaming pit, new carpeting and a center bar near the William Hill-operated race and sports book, were part of preparing for the new name.
Hotel rooms received new furniture and bathroom fixtures. A new hospitality suite and a new players club and welcome center combination were added.
The relaunch of the property as Silver Sevens will include a new website and other marketing efforts that will begin on July 7.
[Silver Sevens Hotel & Casino is now open for business.]
Affinity Gaming, which owns a dozen casinos in Nevada, Colorado, Iowa and Missouri, was created following the bankruptcy reorganization of Herbst Gaming in December 2010 read more…